The “Around the World 2022” campaign at HAO was designed to bring a diverse range of international flavours into a cohesive and engaging retail experience. Building on the idea of exploration and discovery, the campaign showcases curated products from different countries, transforming everyday grocery shopping into a journey across cultures. The visual direction adopts a vibrant, travel-inspired aesthetic—featuring bold colours, global motifs, and playful compositions that evoke movement and variety. A structured layout system ensures clarity across multiple touchpoints, allowing shoppers to easily navigate product categories while maintaining a strong, unified identity. Applied across in-store displays, promotional materials, and digital assets, the campaign balances storytelling with functionality—positioning HAO as a destination for global discovery while enhancing both engagement and purchase experience.
The “Around the World 2022” campaign at HAO was designed to bring a diverse range of international flavours into a cohesive and engaging retail experience. Building on the idea of exploration and discovery, the campaign showcases curated products from different countries, transforming everyday grocery shopping into a journey across cultures. The visual direction adopts a vibrant, travel-inspired aesthetic—featuring bold colours, global motifs, and playful compositions that evoke movement and variety. A structured layout system ensures clarity across multiple touchpoints, allowing shoppers to easily navigate product categories while maintaining a strong, unified identity. Applied across in-store displays, promotional materials, and digital assets, the campaign balances storytelling with functionality—positioning HAO as a destination for global discovery while enhancing both engagement and purchase experience.
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