A grand opening campaign created for BHC Chicken to mark its debut in Singapore at Marina Square, introducing the South Korean fried chicken brand to a new audience. The objective was to generate excitement, drive footfall, and create a memorable first impression within a highly competitive retail and dining environment.
The campaign spans multiple touchpoints, including flyers, posters, social media assets, and interactive in-store elements such as a photobooth and spin-the-wheel activation. Each piece was designed to work cohesively, balancing bold, high-energy visuals with clear messaging to communicate promotions effectively. The interactive elements add a layer of engagement, encouraging participation while enhancing the overall launch experience.
By combining promotional materials with experiential touchpoints, the campaign transforms the store opening into a lively and immersive brand moment. It not only captures attention but also encourages interaction and sharing, helping to build awareness and establish BHC’s presence from day one.
A grand opening campaign created for BHC Chicken to mark its debut in Singapore at Marina Square, introducing the South Korean fried chicken brand to a new audience. The objective was to generate excitement, drive footfall, and create a memorable first impression within a highly competitive retail and dining environment.
The campaign spans multiple touchpoints, including flyers, posters, social media assets, and interactive in-store elements such as a photobooth and spin-the-wheel activation. Each piece was designed to work cohesively, balancing bold, high-energy visuals with clear messaging to communicate promotions effectively. The interactive elements add a layer of engagement, encouraging participation while enhancing the overall launch experience.
By combining promotional materials with experiential touchpoints, the campaign transforms the store opening into a lively and immersive brand moment. It not only captures attention but also encourages interaction and sharing, helping to build awareness and establish BHC’s presence from day one.
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