A hoarding design created for BHC Chicken at Marina Square, aimed at building anticipation and brand visibility ahead of the store’s opening. As the brand’s first outlet in Singapore, located within a high-traffic retail destination in the city centre , the hoarding plays a key role in capturing attention and introducing the brand to a wide audience.
The design focuses on bold, high-impact visuals that reflect BHC’s vibrant and energetic identity. Large-scale imagery, strong colour contrast, and concise messaging were used to ensure visibility from a distance, while maintaining clarity across an extended hoarding surface in a busy mall environment.
A hoarding design created for BHC Chicken at Marina Square, aimed at building anticipation and brand visibility ahead of the store’s opening. As the brand’s first outlet in Singapore, located within a high-traffic retail destination in the city centre , the hoarding plays a key role in capturing attention and introducing the brand to a wide audience.
The design focuses on bold, high-impact visuals that reflect BHC’s vibrant and energetic identity. Large-scale imagery, strong colour contrast, and concise messaging were used to ensure visibility from a distance, while maintaining clarity across an extended hoarding surface in a busy mall environment.
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