A hoarding design created for BHC Chicken at Taste Orchard, aimed at building visibility and anticipation within a high-traffic retail environment along Orchard Road. The objective was to capture attention quickly and introduce the brand to passersby during the pre-opening phase.
The design focuses on bold, appetising visuals paired with clear and impactful messaging to reflect BHC’s vibrant and energetic brand identity. Strong colour contrast and large-format imagery were used to ensure the content remains highly visible and legible from a distance, while maintaining a clean and structured layout across the extended hoarding surface.
A hoarding design created for BHC Chicken at Taste Orchard, aimed at building visibility and anticipation within a high-traffic retail environment along Orchard Road. The objective was to capture attention quickly and introduce the brand to passersby during the pre-opening phase.
The design focuses on bold, appetising visuals paired with clear and impactful messaging to reflect BHC’s vibrant and energetic brand identity. Strong colour contrast and large-format imagery were used to ensure the content remains highly visible and legible from a distance, while maintaining a clean and structured layout across the extended hoarding surface.
