This campaign was created for BHC Chicken Singapore in celebration of International Fried Chicken Day, with the objective of attracting in-store traffic while amplifying visibility across digital touchpoints.
The visual concept draws inspiration from bold, celebratory colours and dynamic compositions, using layered graphics and rich food imagery to create a strong sense of excitement and indulgence. Key messages such as the campaign mechanics and prizes were designed to be instantly legible, ensuring high impact in fast-paced retail and social environments.
The campaign was rolled out across posters, in-store digital screens, and social media, with each format carefully adapted to suit its placement while maintaining a cohesive visual identity throughout the customer journey.
This campaign was created for BHC Chicken Singapore in celebration of International Fried Chicken Day, with the objective of attracting in-store traffic while amplifying visibility across digital touchpoints.
The visual concept draws inspiration from bold, celebratory colours and dynamic compositions, using layered graphics and rich food imagery to create a strong sense of excitement and indulgence. Key messages such as the campaign mechanics and prizes were designed to be instantly legible, ensuring high impact in fast-paced retail and social environments.
The campaign was rolled out across posters, in-store digital screens, and social media, with each format carefully adapted to suit its placement while maintaining a cohesive visual identity throughout the customer journey.
