Shopping Paper Bag
Designed as a mobile brand carrier, the shopping paper bag reinforces BHC Chicken’s identity beyond the store. Natural kraft material paired with bold black and yellow brand elements ensures high visibility and strong recognition. The vertical layout and subtle pattern details balance practicality with a modern, premium feel.
Takeaway Paper Bag
The takeaway paper bag focuses on functionality while maintaining brand consistency. Its compact form allows for easy handling and efficient packing, while clear logo placement and kraft texture communicate freshness and authenticity. The design complements the shopping bag, creating a cohesive and recognisable packaging system.
Draft Design Explorations
Alternative concepts were explored to test layout, typography, and branding treatments for the paper bags. These drafts informed the final design direction by identifying the most effective balance between functionality and brand expression.
Shopping Paper Bag
Designed as a mobile brand carrier, the shopping paper bag reinforces BHC Chicken’s identity beyond the store. Natural kraft material paired with bold black and yellow brand elements ensures high visibility and strong recognition. The vertical layout and subtle pattern details balance practicality with a modern, premium feel.
Takeaway Paper Bag
The takeaway paper bag focuses on functionality while maintaining brand consistency. Its compact form allows for easy handling and efficient packing, while clear logo placement and kraft texture communicate freshness and authenticity. The design complements the shopping bag, creating a cohesive and recognisable packaging system.
Draft Design Explorations
Alternative concepts were explored to test layout, typography, and branding treatments for the paper bags. These drafts informed the final design direction by identifying the most effective balance between functionality and brand expression.
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