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Designed for BHC Chicken Singapore’s Chinese New Year campaign, this project features a festive red and gold visual direction inspired by themes of prosperity and celebration. I developed the campaign mascot, created the key visual, and designed both A2 in-store posters and TV screen visuals for restaurant displays.
The designs balance playful illustration with strong food imagery, ensuring clear messaging and high visual impact across both print and digital touchpoints in a fast-paced retail environment.
Campaign Key Visual · Mascot Design · A2 Poster · In-store TV Screen Visuals · Print-ready & Digital Assets
Designed for BHC Chicken Singapore’s Chinese New Year campaign, this project features a festive red and gold visual direction inspired by themes of prosperity and celebration. I developed the campaign mascot, created the key visual, and designed both A2 in-store posters and TV screen visuals for restaurant displays.
The designs balance playful illustration with strong food imagery, ensuring clear messaging and high visual impact across both print and digital touchpoints in a fast-paced retail environment.
Campaign Key Visual · Mascot Design · A2 Poster · In-store TV Screen Visuals · Print-ready & Digital Assets