This project involved the design of a multi-panel hoarding for BHC Chicken’s upcoming outlet at Taste Orchard Mall, created to generate anticipation ahead of the store launch.
The design uses BHC Chicken’s signature bold yellow palette and large-scale food imagery to maximise visibility within the mall environment. Key messages such as “South Korea’s No.1 Fried Chicken” and “Opening Soon in December 2023” are prioritised for quick, clear readability, while the brand mascot adds a playful and approachable touch.
The layout was refined to feel more compact and balanced across the hoarding span, avoiding a stretched appearance while maintaining strong visual impact. Location details and social media call-outs were included to encourage follow-up engagement before opening.
This project involved the design of a multi-panel hoarding for BHC Chicken’s upcoming outlet at Taste Orchard Mall, created to generate anticipation ahead of the store launch.
The design uses BHC Chicken’s signature bold yellow palette and large-scale food imagery to maximise visibility within the mall environment. Key messages such as “South Korea’s No.1 Fried Chicken” and “Opening Soon in December 2023” are prioritised for quick, clear readability, while the brand mascot adds a playful and approachable touch.
The layout was refined to feel more compact and balanced across the hoarding span, avoiding a stretched appearance while maintaining strong visual impact. Location details and social media call-outs were included to encourage follow-up engagement before opening.
