A menu design created for BHC Chicken, developed to organise a wide range of food offerings into a format that feels easy to browse and enjoyable to read. With multiple categories spanning chicken flavours, sides, and set meals, the goal was to present everything in a way that helps customers make quick and confident choices.
The layout was carefully arranged to break down information into clear sections, allowing items to be scanned effortlessly without feeling overwhelming. Typography and spacing were adjusted to create breathing room between content, while product groupings help guide customers naturally through the menu. The overall look stays aligned with BHC’s bold and energetic personality without sacrificing clarity.
By turning a content-heavy menu into something more approachable, the design supports a smoother ordering experience. It reduces friction at the point of decision, while maintaining a strong visual presence that reflects the brand’s lively and modern identity.
A menu design created for BHC Chicken, developed to organise a wide range of food offerings into a format that feels easy to browse and enjoyable to read. With multiple categories spanning chicken flavours, sides, and set meals, the goal was to present everything in a way that helps customers make quick and confident choices.
The layout was carefully arranged to break down information into clear sections, allowing items to be scanned effortlessly without feeling overwhelming. Typography and spacing were adjusted to create breathing room between content, while product groupings help guide customers naturally through the menu. The overall look stays aligned with BHC’s bold and energetic personality without sacrificing clarity.
By turning a content-heavy menu into something more approachable, the design supports a smoother ordering experience. It reduces friction at the point of decision, while maintaining a strong visual presence that reflects the brand’s lively and modern identity.
Image 1 of 11
Image 2 of 11
Image 3 of 11
Image 4 of 11
Image 5 of 11
Image 6 of 11
Image 7 of 11
Image 8 of 11
Image 9 of 11
Image 10 of 11
Image 11 of 11