For BHC, I designed a series of promotional visuals to spotlight the Red King flavour — one of the brand’s bold, spicy offerings known for its rich chilli and garlic profile .
The visual direction was crafted to reflect the intensity and personality of the product, using strong red tones, high contrast, and dynamic composition to evoke a sense of heat, energy, and indulgence. The aim was to immediately capture attention while communicating the flavour profile in a clear and appetising way.
A key focus of the design was creating visual impact within a promotional context, balancing striking imagery with clear messaging so that key information remains easy to absorb. Elements such as typography, colour, and layout were carefully considered to guide the viewer’s attention while reinforcing the product’s bold identity.
The result is a visually compelling set of assets that amplifies the Red King’s presence, translating its spicy, flavour-forward character into an engaging and memorable brand experience.
For BHC, I designed a series of promotional visuals to spotlight the Red King flavour — one of the brand’s bold, spicy offerings known for its rich chilli and garlic profile .
The visual direction was crafted to reflect the intensity and personality of the product, using strong red tones, high contrast, and dynamic composition to evoke a sense of heat, energy, and indulgence. The aim was to immediately capture attention while communicating the flavour profile in a clear and appetising way.
A key focus of the design was creating visual impact within a promotional context, balancing striking imagery with clear messaging so that key information remains easy to absorb. Elements such as typography, colour, and layout were carefully considered to guide the viewer’s attention while reinforcing the product’s bold identity.
The result is a visually compelling set of assets that amplifies the Red King’s presence, translating its spicy, flavour-forward character into an engaging and memorable brand experience.
