For BHC, I designed a takeaway box packaging that extends the brand experience beyond the physical store, transforming a functional item into a key touchpoint for customers on the go.
As a brand known for its bold flavours and strong identity — BHC stands for “Better & Happier Choice” and is recognised for its distinctive Korean fried chicken offerings — the packaging was crafted to reflect that same energy and personality. The design balances visual impact with practicality, ensuring that it remains sturdy, easy to handle, and suitable for takeaway while still delivering a strong brand presence.
The visual approach focuses on clear branding, bold graphics, and high recognisability, allowing the box to stand out even in busy, fast-paced environments. Consideration was also given to how the packaging would be experienced — from collection to transport and consumption — ensuring a seamless and enjoyable user journey.
The result is a packaging solution that not only serves its functional purpose, but also reinforces BHC’s brand identity, turning everyday takeaway moments into a more cohesive and memorable experience.
For BHC, I designed a takeaway box packaging that extends the brand experience beyond the physical store, transforming a functional item into a key touchpoint for customers on the go.
As a brand known for its bold flavours and strong identity — BHC stands for “Better & Happier Choice” and is recognised for its distinctive Korean fried chicken offerings — the packaging was crafted to reflect that same energy and personality. The design balances visual impact with practicality, ensuring that it remains sturdy, easy to handle, and suitable for takeaway while still delivering a strong brand presence.
The visual approach focuses on clear branding, bold graphics, and high recognisability, allowing the box to stand out even in busy, fast-paced environments. Consideration was also given to how the packaging would be experienced — from collection to transport and consumption — ensuring a seamless and enjoyable user journey.
The result is a packaging solution that not only serves its functional purpose, but also reinforces BHC’s brand identity, turning everyday takeaway moments into a more cohesive and memorable experience.
