This project involved designing branded napkins as part of BHC Chicken’s in-store dining experience. The objective was to create a functional touchpoint that reinforces brand identity in a subtle, approachable way.
The final approved design features a light, repeating illustration pattern inspired by BHC Chicken’s menu items, paired with minimal logo placement. The restrained use of branding keeps the napkin visually clean while still recognisably on-brand. Presented in a tabletop setting, the design reflects real usage and enhances the overall dining atmosphere without overwhelming it.
Several alternative concepts were also explored, testing bolder logo repetition and more graphic-driven layouts. While these were not selected for production, they helped define the preferred balance between brand visibility and subtlety, ultimately informing the direction of the final design.
This project involved designing branded napkins as part of BHC Chicken’s in-store dining experience. The objective was to create a functional touchpoint that reinforces brand identity in a subtle, approachable way.
The final approved design features a light, repeating illustration pattern inspired by BHC Chicken’s menu items, paired with minimal logo placement. The restrained use of branding keeps the napkin visually clean while still recognisably on-brand. Presented in a tabletop setting, the design reflects real usage and enhances the overall dining atmosphere without overwhelming it.
Several alternative concepts were also explored, testing bolder logo repetition and more graphic-driven layouts. While these were not selected for production, they helped define the preferred balance between brand visibility and subtlety, ultimately informing the direction of the final design.
