This campaign for Brunei Halal Foods was developed to introduce and promote a range of shrimp crackers under HAO, highlighting their authenticity and unique Bruneian origins. Spanning digital and social media ads alongside in-store shelf talkers, the campaign was designed to capture attention quickly while reinforcing product credibility at the point of purchase.
The visual direction draws on vibrant, appetising colour palettes and playful graphic elements to reflect the bold flavours of the product range. Key messaging such as “Shrimply the Best!” and “Authentic Taste of Brunei” was prominently featured to build a strong and memorable brand voice, while product imagery was prioritised to drive immediate recognition and appeal.
For digital and social platforms, the layouts were optimised for clarity and scroll-stopping impact, combining promotional messaging with engaging visuals to encourage discovery. In-store, shelf talkers were designed to stand out within a crowded retail environment, using bold typography and high-contrast colours to guide shoppers’ attention directly to the product.
By maintaining consistency across both online and offline touchpoints, the campaign creates a cohesive brand experience that effectively bridges awareness and conversion.
This campaign for Brunei Halal Foods was developed to introduce and promote a range of shrimp crackers under HAO, highlighting their authenticity and unique Bruneian origins. Spanning digital and social media ads alongside in-store shelf talkers, the campaign was designed to capture attention quickly while reinforcing product credibility at the point of purchase.
The visual direction draws on vibrant, appetising colour palettes and playful graphic elements to reflect the bold flavours of the product range. Key messaging such as “Shrimply the Best!” and “Authentic Taste of Brunei” was prominently featured to build a strong and memorable brand voice, while product imagery was prioritised to drive immediate recognition and appeal.
For digital and social platforms, the layouts were optimised for clarity and scroll-stopping impact, combining promotional messaging with engaging visuals to encourage discovery. In-store, shelf talkers were designed to stand out within a crowded retail environment, using bold typography and high-contrast colours to guide shoppers’ attention directly to the product.
By maintaining consistency across both online and offline touchpoints, the campaign creates a cohesive brand experience that effectively bridges awareness and conversion.
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