I designed key visual assets for Taste Orchard’s Chinese New Year 2023 campaign, spanning both in-store and digital touchpoints. The campaign featured a festive Spin the Wheel activation to drive customer engagement, alongside a series of zodiac-themed social media posts.
Drawing from traditional CNY elements and a cohesive red-and-gold palette, the visuals were crafted to feel celebratory, playful, and on-brand. The designs were adapted for physical installations and social platforms, ensuring a consistent visual experience across customer touchpoints.
The zodiac content was created to be informative yet engaging, translating each zodiac’s fortune into visually rich, easy-to-digest posts suitable for mobile consumption. Traditional Chinese motifs, festive illustrations, and a bold CNY colour palette were used to create a strong festive mood while maintaining brand consistency.
The Spin the Wheel was designed as an interactive experiential element to attract shoppers and encourage participation during the festive period. The wheel featured a range of rewards and playful outcomes, visually organised with clear typography, colour-coded segments, and festive illustrations to ensure readability and excitement at a glance.
I designed key visual assets for Taste Orchard’s Chinese New Year 2023 campaign, spanning both in-store and digital touchpoints. The campaign featured a festive Spin the Wheel activation to drive customer engagement, alongside a series of zodiac-themed social media posts.
Drawing from traditional CNY elements and a cohesive red-and-gold palette, the visuals were crafted to feel celebratory, playful, and on-brand. The designs were adapted for physical installations and social platforms, ensuring a consistent visual experience across customer touchpoints.
The zodiac content was created to be informative yet engaging, translating each zodiac’s fortune into visually rich, easy-to-digest posts suitable for mobile consumption. Traditional Chinese motifs, festive illustrations, and a bold CNY colour palette were used to create a strong festive mood while maintaining brand consistency.
The Spin the Wheel was designed as an interactive experiential element to attract shoppers and encourage participation during the festive period. The wheel featured a range of rewards and playful outcomes, visually organised with clear typography, colour-coded segments, and festive illustrations to ensure readability and excitement at a glance.
