A retail campaign designed for Eccellente by HAO mart to celebrate its diverse range of international products through an “Around the World” concept. The campaign aimed to transform the in-store experience into a journey of global discovery, highlighting products sourced from different countries while engaging customers visually and spatially.
Eccellente is positioned as a supermarket offering a curated selection of international goods, bringing together products from various regions to create a more elevated and exploratory shopping experience . This campaign builds on that positioning by translating the idea of global variety into a cohesive visual narrative across in-store touchpoints.
The design approach focuses on creating distinct yet unified visuals that represent different regions, using colour, imagery, and graphic elements to evoke a sense of travel and cultural diversity. Clear layouts and bold visuals were used to capture attention within the retail environment, while maintaining readability and consistency across multiple applications.
By combining strong visual storytelling with functional retail design, the campaign enhances product discovery and encourages customers to explore beyond their usual choices—turning everyday grocery shopping into a more engaging and immersive experience.
A retail campaign designed for Eccellente by HAO mart to celebrate its diverse range of international products through an “Around the World” concept. The campaign aimed to transform the in-store experience into a journey of global discovery, highlighting products sourced from different countries while engaging customers visually and spatially.
Eccellente is positioned as a supermarket offering a curated selection of international goods, bringing together products from various regions to create a more elevated and exploratory shopping experience . This campaign builds on that positioning by translating the idea of global variety into a cohesive visual narrative across in-store touchpoints.
The design approach focuses on creating distinct yet unified visuals that represent different regions, using colour, imagery, and graphic elements to evoke a sense of travel and cultural diversity. Clear layouts and bold visuals were used to capture attention within the retail environment, while maintaining readability and consistency across multiple applications.
By combining strong visual storytelling with functional retail design, the campaign enhances product discovery and encourages customers to explore beyond their usual choices—turning everyday grocery shopping into a more engaging and immersive experience.
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