A launch campaign created for Eccellente by HAO mart at East Village, aimed at driving awareness and footfall during the store’s opening. Located within a mixed-use development in the East, the outlet caters to a surrounding residential and community audience, making it important to establish a strong and welcoming first impression.
The design approach focuses on bold, eye-catching visuals paired with clear and structured messaging to communicate opening promotions effectively. Strong hierarchy and high-contrast elements were used to ensure key information—such as offers and product highlights—can be quickly understood in a fast-paced retail setting.
A launch campaign created for Eccellente by HAO mart at East Village, aimed at driving awareness and footfall during the store’s opening. Located within a mixed-use development in the East, the outlet caters to a surrounding residential and community audience, making it important to establish a strong and welcoming first impression.
The design approach focuses on bold, eye-catching visuals paired with clear and structured messaging to communicate opening promotions effectively. Strong hierarchy and high-contrast elements were used to ensure key information—such as offers and product highlights—can be quickly understood in a fast-paced retail setting.
