A series of glass sticker designs created for Eccellente by HAO Mart at Marina Square, aimed at enhancing storefront visibility while reinforcing the brand’s premium yet approachable identity. Positioned within a high-traffic retail environment, the objective was to attract passersby and communicate the store’s offerings in a clear and visually engaging way.
The design approach focuses on balancing branding with functionality—using bold graphics, clear messaging, and strategic placement to ensure visibility from a distance while maintaining readability up close. Given that Eccellente operates as a premium supermarket concept offering a wide range of quality groceries and products , the visuals were crafted to reflect both accessibility and elevated positioning.
Visually, the stickers incorporate vibrant colours and clean compositions to break the transparency of glass surfaces without overwhelming the storefront. The use of layered graphics and structured layouts helps guide attention, turning the glass facade into an effective communication touchpoint that supports both branding and in-store discovery.
A series of glass sticker designs created for Eccellente by HAO Mart at Marina Square, aimed at enhancing storefront visibility while reinforcing the brand’s premium yet approachable identity. Positioned within a high-traffic retail environment, the objective was to attract passersby and communicate the store’s offerings in a clear and visually engaging way.
The design approach focuses on balancing branding with functionality—using bold graphics, clear messaging, and strategic placement to ensure visibility from a distance while maintaining readability up close. Given that Eccellente operates as a premium supermarket concept offering a wide range of quality groceries and products , the visuals were crafted to reflect both accessibility and elevated positioning.
Visually, the stickers incorporate vibrant colours and clean compositions to break the transparency of glass surfaces without overwhelming the storefront. The use of layered graphics and structured layouts helps guide attention, turning the glass facade into an effective communication touchpoint that supports both branding and in-store discovery.
