This series of walkway advertisements was designed for Eccellente by HAO mart at Westgate, strategically placed along the linkbridge to capture high foot traffic and guide shoppers toward the store location.
The design uses bold colour blocks and clear messaging to communicate key information, such as store location and direction, at a glance. Repetitive branding and vibrant food imagery create strong visual continuity along the walkway, reinforcing brand recall while maintaining engagement throughout the journey.
Directional elements, including floor graphics, work together with the panels to subtly lead shoppers toward the store. Overall, the installation transforms a transitional space into an effective marketing touchpoint, combining wayfinding and promotion to drive awareness and footfall.
This series of walkway advertisements was designed for Eccellente by HAO mart at Westgate, strategically placed along the linkbridge to capture high foot traffic and guide shoppers toward the store location.
The design uses bold colour blocks and clear messaging to communicate key information, such as store location and direction, at a glance. Repetitive branding and vibrant food imagery create strong visual continuity along the walkway, reinforcing brand recall while maintaining engagement throughout the journey.
Directional elements, including floor graphics, work together with the panels to subtly lead shoppers toward the store. Overall, the installation transforms a transitional space into an effective marketing touchpoint, combining wayfinding and promotion to drive awareness and footfall.
