A launch campaign created for Eccellente by HAO Mart at Marina Square, designed to drive awareness and footfall during the store’s opening phase. Located within a central retail destination in Singapore, the outlet offers a wide range of groceries, fresh produce, and international products, positioning itself as a convenient yet elevated supermarket experience for urban shoppers
The design approach focuses on bold, attention-grabbing visuals paired with clear and structured messaging to communicate opening offers effectively. Strong visual hierarchy and high-contrast elements were used to ensure key information—such as promotions and product highlights—can be quickly understood in a fast-paced retail environment.
A launch campaign created for Eccellente by HAO Mart at Marina Square, designed to drive awareness and footfall during the store’s opening phase. Located within a central retail destination in Singapore, the outlet offers a wide range of groceries, fresh produce, and international products, positioning itself as a convenient yet elevated supermarket experience for urban shoppers
The design approach focuses on bold, attention-grabbing visuals paired with clear and structured messaging to communicate opening offers effectively. Strong visual hierarchy and high-contrast elements were used to ensure key information—such as promotions and product highlights—can be quickly understood in a fast-paced retail environment.
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