This project explores the UI/UX design of a mobile app feature that lets users apply face masks and visual filters in real time. The goal was to create an engaging and playful experience where users can try on different mask styles and effects, enhancing self-expression through augmented reality. The focus was on making the interaction smooth, intuitive, and visually appealing while maintaining a strong sense of fun and creativity.
I handled the end-to-end design process, including user flow, wireframing, and visual UI design. The experience centers around a camera-based interface where users can instantly preview different mask designs and filters. Emphasis was placed on clear visual hierarchy, responsive feedback, and lightweight interactions to ensure the feature feels seamless and easy to use within the app environment.
Overall, the project highlights how AR-based UI can enhance user engagement through personalization and entertainment. By combining simple interactions with expressive visual design, the feature encourages users to explore different looks and interact more creatively with the app.
This project explores the UI/UX design of a mobile app feature that lets users apply face masks and visual filters in real time. The goal was to create an engaging and playful experience where users can try on different mask styles and effects, enhancing self-expression through augmented reality. The focus was on making the interaction smooth, intuitive, and visually appealing while maintaining a strong sense of fun and creativity.
I handled the end-to-end design process, including user flow, wireframing, and visual UI design. The experience centers around a camera-based interface where users can instantly preview different mask designs and filters. Emphasis was placed on clear visual hierarchy, responsive feedback, and lightweight interactions to ensure the feature feels seamless and easy to use within the app environment.
Overall, the project highlights how AR-based UI can enhance user engagement through personalization and entertainment. By combining simple interactions with expressive visual design, the feature encourages users to explore different looks and interact more creatively with the app.
