A bespoke menu design created for FYI, centred around a “You Point, We Cook” concept that allows customers to personalise their dining experience. The objective was to present a wide variety of options—ranging from live seafood to premium beef—in a way that feels structured, intuitive, and visually engaging.
The layout was carefully designed to organise multiple categories and choices without overwhelming the user. Clear segmentation, visual cues, and consistent iconography help guide customers through the selection process, making it easy to navigate different ingredients, cooking styles, and sauces. This approach reflects how customised menus are typically structured to simplify decision-making while offering flexibility and variety.
Visually, the design balances vibrant food imagery with warm, inviting tones to enhance appetite appeal while maintaining clarity. Circular highlights and modular sections were used to break down information into digestible parts, ensuring the menu remains both functional and visually cohesive in a real dining environment.
A bespoke menu design created for FYI, centred around a “You Point, We Cook” concept that allows customers to personalise their dining experience. The objective was to present a wide variety of options—ranging from live seafood to premium beef—in a way that feels structured, intuitive, and visually engaging.
The layout was carefully designed to organise multiple categories and choices without overwhelming the user. Clear segmentation, visual cues, and consistent iconography help guide customers through the selection process, making it easy to navigate different ingredients, cooking styles, and sauces. This approach reflects how customised menus are typically structured to simplify decision-making while offering flexibility and variety.
Visually, the design balances vibrant food imagery with warm, inviting tones to enhance appetite appeal while maintaining clarity. Circular highlights and modular sections were used to break down information into digestible parts, ensuring the menu remains both functional and visually cohesive in a real dining environment.
