Designed the menu for FYI, a casual dining restaurant with a strong focus on pasta dishes. The design reflects the brand’s warm, modern personality while presenting a wide range of items in a clear and organised manner.
Careful attention was given to typography, hierarchy, and spacing to enhance readability and guide customers through the menu seamlessly. The final outcome functions as a key in-store touchpoint that strengthens FYI’s overall brand experience.
This early menu design explored a clean, structured layout to support FYI’s extensive pasta-led offerings. The focus was on establishing clear content hierarchy, readable typography, and logical categorisation to improve the overall ordering experience.
The concept emphasised balance between functionality and brand tone, testing visual weight, spacing, and information flow before refinement. This version served as a foundation for further design development and final execution.
Designed the menu for FYI, a casual dining restaurant with a strong focus on pasta dishes. The design reflects the brand’s warm, modern personality while presenting a wide range of items in a clear and organised manner.
Careful attention was given to typography, hierarchy, and spacing to enhance readability and guide customers through the menu seamlessly. The final outcome functions as a key in-store touchpoint that strengthens FYI’s overall brand experience.
This early menu design explored a clean, structured layout to support FYI’s extensive pasta-led offerings. The focus was on establishing clear content hierarchy, readable typography, and logical categorisation to improve the overall ordering experience.
The concept emphasised balance between functionality and brand tone, testing visual weight, spacing, and information flow before refinement. This version served as a foundation for further design development and final execution.
