This project involved the design of in-store promotional collaterals for Garmin Forerunner 935, Forerunner 235, and Forerunner 245, created to support retail marketing and product comparison. The objective was to clearly communicate key performance features while guiding customers to identify the most suitable model for their training needs.
The designs focus on clarity and functionality, using structured layouts and clear visual hierarchy to differentiate product tiers. Key specifications and benefits are presented through concise copy, ensuring information remains easy to scan and readable from a distance within retail environments. The collaterals were optimised for portrait-format digital displays, providing a consistent and informative in-store experience.
This project involved the design of in-store promotional collaterals for Garmin Forerunner 935, Forerunner 235, and Forerunner 245, created to support retail marketing and product comparison. The objective was to clearly communicate key performance features while guiding customers to identify the most suitable model for their training needs.
The designs focus on clarity and functionality, using structured layouts and clear visual hierarchy to differentiate product tiers. Key specifications and benefits are presented through concise copy, ensuring information remains easy to scan and readable from a distance within retail environments. The collaterals were optimised for portrait-format digital displays, providing a consistent and informative in-store experience.
