A set of branded gym merchandise designed for GOFIT™ Gym, comprising a cotton black T-shirt, a Dri-Fit T-shirt, and a gym towel. The project focused on applying the GOFIT™ brand identity consistently across functional apparel and accessories used in a gym environment.
The designs emphasise a clean, bold aesthetic with practical considerations for comfort, durability, and everyday use. A black base was chosen for versatility and a strong visual presence, while logo placement and scale were carefully considered to maintain clarity across different materials.
These pieces support GOFIT™’s brand presence within the gym space and can be used for staff wear, member merchandise, or promotional purposes.
Design Development & Explorations (Dri fit & T-shirt)
As part of the creative process, multiple design directions were developed to explore different approaches to typography, colour contrast, and visual impact on performance wear. These drafts helped assess how the brand could extend beyond logo-led designs into statement graphics, informing the refinement of the final approved direction.
A set of branded gym merchandise designed for GOFIT™ Gym, comprising a cotton black T-shirt, a Dri-Fit T-shirt, and a gym towel. The project focused on applying the GOFIT™ brand identity consistently across functional apparel and accessories used in a gym environment.
The designs emphasise a clean, bold aesthetic with practical considerations for comfort, durability, and everyday use. A black base was chosen for versatility and a strong visual presence, while logo placement and scale were carefully considered to maintain clarity across different materials.
These pieces support GOFIT™’s brand presence within the gym space and can be used for staff wear, member merchandise, or promotional purposes.
Design Development & Explorations (Dri fit & T-shirt)
As part of the creative process, multiple design directions were developed to explore different approaches to typography, colour contrast, and visual impact on performance wear. These drafts helped assess how the brand could extend beyond logo-led designs into statement graphics, informing the refinement of the final approved direction.
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