The “Around the World 2021” campaign for HAO was designed to bring global flavours closer to everyday shoppers, positioning the brand as a destination for international products and cultural discovery. The campaign highlights a curated selection of imported goods, encouraging customers to explore different cuisines without leaving their neighbourhood.
Visually, the campaign adopts a vibrant and inviting direction, combining bold colours, product-focused compositions, and lifestyle cues to evoke a sense of travel and exploration. Each touchpoint is carefully structured to balance storytelling with promotional clarity, ensuring that key messages remain accessible and engaging within a retail environment.
Spanning both digital and in-store applications, the campaign creates a cohesive experience that bridges awareness and purchase. Promotional mechanics and product highlights are integrated seamlessly into the design, guiding customers through discovery while reinforcing HAO’s positioning as a diverse and globally-inspired grocer.
By transforming everyday grocery shopping into a journey of discovery, the campaign enhances customer engagement while strengthening the brand’s identity as a gateway to international flavours.
The “Around the World 2021” campaign for HAO was designed to bring global flavours closer to everyday shoppers, positioning the brand as a destination for international products and cultural discovery. The campaign highlights a curated selection of imported goods, encouraging customers to explore different cuisines without leaving their neighbourhood.
Visually, the campaign adopts a vibrant and inviting direction, combining bold colours, product-focused compositions, and lifestyle cues to evoke a sense of travel and exploration. Each touchpoint is carefully structured to balance storytelling with promotional clarity, ensuring that key messages remain accessible and engaging within a retail environment.
Spanning both digital and in-store applications, the campaign creates a cohesive experience that bridges awareness and purchase. Promotional mechanics and product highlights are integrated seamlessly into the design, guiding customers through discovery while reinforcing HAO’s positioning as a diverse and globally-inspired grocer.
By transforming everyday grocery shopping into a journey of discovery, the campaign enhances customer engagement while strengthening the brand’s identity as a gateway to international flavours.
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