The “Be Fantastic, Cut Plastic” campaign was created to support HAO’s sustainability efforts by encouraging shoppers to adopt more eco-friendly habits in their everyday routines. Centered around a simple yet impactful message, the campaign promotes the use of reusable bags while introducing a 5-cent charge for plastic bags to reduce single-use waste.
The visual approach combines earthy textures with vibrant botanical elements, reinforcing the theme of environmental responsibility. A warm, paper-like background paired with lush green illustrations creates a natural, approachable aesthetic, while the bold headline ensures immediate readability and recall. The inclusion of everyday grocery items within a reusable bag helps ground the message in a relatable, real-life context.
Designed for high visibility across both in-store and external touchpoints, the campaign was adapted into various formats including posters and signage. The layout prioritises clarity and accessibility, ensuring that key information—such as the policy change and effective date—is communicated quickly and effectively to a broad audience.
By blending strong visual storytelling with a clear behavioural nudge, the campaign encourages small but meaningful actions, reinforcing HAO’s commitment to sustainability and responsible retail practices.
The “Be Fantastic, Cut Plastic” campaign was created to support HAO’s sustainability efforts by encouraging shoppers to adopt more eco-friendly habits in their everyday routines. Centered around a simple yet impactful message, the campaign promotes the use of reusable bags while introducing a 5-cent charge for plastic bags to reduce single-use waste.
The visual approach combines earthy textures with vibrant botanical elements, reinforcing the theme of environmental responsibility. A warm, paper-like background paired with lush green illustrations creates a natural, approachable aesthetic, while the bold headline ensures immediate readability and recall. The inclusion of everyday grocery items within a reusable bag helps ground the message in a relatable, real-life context.
Designed for high visibility across both in-store and external touchpoints, the campaign was adapted into various formats including posters and signage. The layout prioritises clarity and accessibility, ensuring that key information—such as the policy change and effective date—is communicated quickly and effectively to a broad audience.
By blending strong visual storytelling with a clear behavioural nudge, the campaign encourages small but meaningful actions, reinforcing HAO’s commitment to sustainability and responsible retail practices.
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