HAO “Hao-To” Recipe Series

SGD 0.00

For HAO, I conceptualised and developed the “Hao-To” recipe video series — a content-driven initiative designed to bring the brand into everyday moments through simple, engaging cooking ideas. The name “Hao-To” plays on the phonetic similarity to “how to,” creating a memorable and intuitive hook that positions the series as both instructional and brand-led.

I led the creative from the ground up, including the naming, logo design, and overall visual identity for the series. The logo was designed to feel approachable and flexible, allowing it to seamlessly adapt across video formats, social media, and campaign touchpoints while still maintaining a strong, recognisable presence.

Beyond the identity, I defined the creative direction for the video series, focusing on clean compositions, warm tones, and an easy-to-follow narrative structure. Each video was crafted to feel effortless and relatable, reinforcing HAO as a brand that integrates naturally into everyday cooking.

The result is a cohesive content system that not only showcases HAO products in use, but also builds a stronger connection with the audience through simple, accessible, and visually engaging storytelling.

For HAO, I conceptualised and developed the “Hao-To” recipe video series — a content-driven initiative designed to bring the brand into everyday moments through simple, engaging cooking ideas. The name “Hao-To” plays on the phonetic similarity to “how to,” creating a memorable and intuitive hook that positions the series as both instructional and brand-led.

I led the creative from the ground up, including the naming, logo design, and overall visual identity for the series. The logo was designed to feel approachable and flexible, allowing it to seamlessly adapt across video formats, social media, and campaign touchpoints while still maintaining a strong, recognisable presence.

Beyond the identity, I defined the creative direction for the video series, focusing on clean compositions, warm tones, and an easy-to-follow narrative structure. Each video was crafted to feel effortless and relatable, reinforcing HAO as a brand that integrates naturally into everyday cooking.

The result is a cohesive content system that not only showcases HAO products in use, but also builds a stronger connection with the audience through simple, accessible, and visually engaging storytelling.