For HAO’s Hari Raya 2020 campaign, I designed a promotional poster that brings together festive storytelling with clear and engaging retail communication. The objective was to create a visually rich layout that captures the warmth and cultural significance of the season, while effectively showcasing a wide range of promotional products.
The design draws on traditional Raya elements, incorporating a green colour palette and ketupat-inspired motifs to evoke a sense of familiarity and celebration. These elements were balanced with a structured grid system, allowing multiple products and price points to be presented in a clear and organised manner without overwhelming the viewer.
A key focus of the execution was information hierarchy and readability, ensuring that promotional highlights, product details, and pricing remained easy to scan at a glance. Despite the density of content, the layout maintains clarity through consistent spacing, alignment, and visual grouping.
The result is a festive yet functional retail visual that not only reflects the spirit of Hari Raya, but also enhances the shopping experience by making promotions accessible, intuitive, and visually engaging.
For HAO’s Hari Raya 2020 campaign, I designed a promotional poster that brings together festive storytelling with clear and engaging retail communication. The objective was to create a visually rich layout that captures the warmth and cultural significance of the season, while effectively showcasing a wide range of promotional products.
The design draws on traditional Raya elements, incorporating a green colour palette and ketupat-inspired motifs to evoke a sense of familiarity and celebration. These elements were balanced with a structured grid system, allowing multiple products and price points to be presented in a clear and organised manner without overwhelming the viewer.
A key focus of the execution was information hierarchy and readability, ensuring that promotional highlights, product details, and pricing remained easy to scan at a glance. Despite the density of content, the layout maintains clarity through consistent spacing, alignment, and visual grouping.
The result is a festive yet functional retail visual that not only reflects the spirit of Hari Raya, but also enhances the shopping experience by making promotions accessible, intuitive, and visually engaging.
