The HAO Lunar New Year 2022 campaign was a fully integrated festive rollout designed to drive both in-store traffic and brand engagement across multiple touchpoints. Centred around the Year of the Tiger, the visual direction combined traditional festive elements with a bold, modern retail aesthetic to create a vibrant and cohesive campaign identity.
The campaign spanned a wide range of deliverables, including in-store promotional materials, social media assets, web banners, KOL marketing visuals, and exclusive festive premiums such as red packets and mandarin carrier bags. Each element was carefully designed to maintain consistency while adapting to different formats and user interactions.
A strong use of red and gold, paired with intricate patterns and tiger motifs, reinforced the festive spirit while elevating the brand’s presence during a highly competitive retail season. The result was a unified campaign that strengthened brand recall, enhanced customer experience, and effectively translated across both digital and physical environments.
The HAO Lunar New Year 2022 campaign was a fully integrated festive rollout designed to drive both in-store traffic and brand engagement across multiple touchpoints. Centred around the Year of the Tiger, the visual direction combined traditional festive elements with a bold, modern retail aesthetic to create a vibrant and cohesive campaign identity.
The campaign spanned a wide range of deliverables, including in-store promotional materials, social media assets, web banners, KOL marketing visuals, and exclusive festive premiums such as red packets and mandarin carrier bags. Each element was carefully designed to maintain consistency while adapting to different formats and user interactions.
A strong use of red and gold, paired with intricate patterns and tiger motifs, reinforced the festive spirit while elevating the brand’s presence during a highly competitive retail season. The result was a unified campaign that strengthened brand recall, enhanced customer experience, and effectively translated across both digital and physical environments.
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