The “Taiwan Japan Fair 2023” at HAO brings together the best of two rich and distinct food cultures in a single, immersive retail experience. Designed to celebrate diversity through flavour, the campaign showcases a curated selection of popular snacks, beverages, and specialty products from both Taiwan and Japan—offering customers a unique opportunity to explore and compare culinary favourites from across the region.
The visual identity draws inspiration from cultural elements of both countries, blending iconic motifs, patterns, and landmarks into a cohesive and vibrant design language. A split-layout approach reinforces the dual-theme concept, while the globe-inspired centrepiece symbolises connection and discovery, positioning HAO as a gateway to international tastes.
Supported by a clear event schedule across multiple locations, the campaign encourages repeat visits and sustained engagement. From eye-catching key visuals to in-store activations, the “Taiwan Japan Fair” transforms everyday grocery shopping into a cultural journey—bringing global flavours closer to home in an accessible and engaging way.
The “Taiwan Japan Fair 2023” at HAO brings together the best of two rich and distinct food cultures in a single, immersive retail experience. Designed to celebrate diversity through flavour, the campaign showcases a curated selection of popular snacks, beverages, and specialty products from both Taiwan and Japan—offering customers a unique opportunity to explore and compare culinary favourites from across the region.
The visual identity draws inspiration from cultural elements of both countries, blending iconic motifs, patterns, and landmarks into a cohesive and vibrant design language. A split-layout approach reinforces the dual-theme concept, while the globe-inspired centrepiece symbolises connection and discovery, positioning HAO as a gateway to international tastes.
Supported by a clear event schedule across multiple locations, the campaign encourages repeat visits and sustained engagement. From eye-catching key visuals to in-store activations, the “Taiwan Japan Fair” transforms everyday grocery shopping into a cultural journey—bringing global flavours closer to home in an accessible and engaging way.
