This integrated campaign was developed in collaboration with Coca-Cola to drive in-store purchases and customer engagement across HAO’s retail network. The promotion incentivised shoppers with a chance to win a year’s supply of Coca-Cola through a simple purchase-and-submit mechanic, encouraging both impulse buying and repeat visits.
The visual direction leverages Coca-Cola’s iconic red palette, paired with dynamic liquid splash elements to evoke energy, refreshment, and brand familiarity. A clear information hierarchy ensures that key messages—promotion period, mechanics, and call-to-action—are immediately accessible, while the use of bold typography enhances visibility across both digital and physical touchpoints.
Designed as a cohesive system, the campaign spans multiple formats including posters, digital assets, and in-store communications. The structured step-by-step guide simplifies participation, making the redemption process intuitive and user-friendly. Overall, the campaign balances strong brand alignment with functional clarity, resulting in an engaging retail activation that effectively bridges awareness and action.
This integrated campaign was developed in collaboration with Coca-Cola to drive in-store purchases and customer engagement across HAO’s retail network. The promotion incentivised shoppers with a chance to win a year’s supply of Coca-Cola through a simple purchase-and-submit mechanic, encouraging both impulse buying and repeat visits.
The visual direction leverages Coca-Cola’s iconic red palette, paired with dynamic liquid splash elements to evoke energy, refreshment, and brand familiarity. A clear information hierarchy ensures that key messages—promotion period, mechanics, and call-to-action—are immediately accessible, while the use of bold typography enhances visibility across both digital and physical touchpoints.
Designed as a cohesive system, the campaign spans multiple formats including posters, digital assets, and in-store communications. The structured step-by-step guide simplifies participation, making the redemption process intuitive and user-friendly. Overall, the campaign balances strong brand alignment with functional clarity, resulting in an engaging retail activation that effectively bridges awareness and action.
