This social media campaign was developed to announce HAO’s availability on foodpanda, expanding its retail presence into the digital and on-demand space. The objective was to drive awareness and encourage customers to seamlessly transition from in-store shopping to online ordering.
The design adopts foodpanda’s signature vibrant pink, immediately signalling the partnership while maintaining HAO’s brand visibility across its various retail arms. A bold, central message ensures instant clarity, while the inclusion of familiar grocery products creates a sense of accessibility and everyday relevance.
To enhance usability and conversion, clear app download prompts and platform cues were incorporated, guiding users towards action. The overall composition balances strong branding with a lively product showcase, resulting in a visually engaging and effective digital announcement across social platforms.
This social media campaign was developed to announce HAO’s availability on foodpanda, expanding its retail presence into the digital and on-demand space. The objective was to drive awareness and encourage customers to seamlessly transition from in-store shopping to online ordering.
The design adopts foodpanda’s signature vibrant pink, immediately signalling the partnership while maintaining HAO’s brand visibility across its various retail arms. A bold, central message ensures instant clarity, while the inclusion of familiar grocery products creates a sense of accessibility and everyday relevance.
To enhance usability and conversion, clear app download prompts and platform cues were incorporated, guiding users towards action. The overall composition balances strong branding with a lively product showcase, resulting in a visually engaging and effective digital announcement across social platforms.
