For HAO’s National Day 2021 campaign, I worked on extending the campaign beyond the key visual, translating the concept into a cohesive set of campaign assets across digital and marketing touchpoints.
Building on the established KV, I developed a series of visuals that maintained consistency while adapting the design for different formats and platforms. This involved refining layouts, adjusting visual hierarchy, and ensuring that promotional messaging remained clear and engaging across executions.
The approach focused on balancing festive energy with clarity, using vibrant colours and celebratory elements while keeping compositions clean and easy to navigate. Each asset was designed to feel cohesive within the campaign while still being flexible enough to perform across social media, banners, and promotional materials.
Through this, the campaign was able to maintain a strong and unified presence, effectively communicating HAO’s National Day promotions while resonating with a wide local audience.
For HAO’s National Day 2021 campaign, I worked on extending the campaign beyond the key visual, translating the concept into a cohesive set of campaign assets across digital and marketing touchpoints.
Building on the established KV, I developed a series of visuals that maintained consistency while adapting the design for different formats and platforms. This involved refining layouts, adjusting visual hierarchy, and ensuring that promotional messaging remained clear and engaging across executions.
The approach focused on balancing festive energy with clarity, using vibrant colours and celebratory elements while keeping compositions clean and easy to navigate. Each asset was designed to feel cohesive within the campaign while still being flexible enough to perform across social media, banners, and promotional materials.
Through this, the campaign was able to maintain a strong and unified presence, effectively communicating HAO’s National Day promotions while resonating with a wide local audience.
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