For HAO’s National Day 2022 campaign, I was tasked with developing the key visual (KV) that would anchor the brand’s festive communication across digital and marketing touchpoints. The campaign, titled “Haoppy National Day,” plays on a lighthearted twist of “happy,” reflecting a sense of joy, celebration, and local pride.
The visual direction was crafted to feel vibrant, uplifting, and distinctly Singaporean, while staying true to HAO’s brand identity. Through a combination of bold colours, celebratory elements, and clean composition, the KV was designed to capture the spirit of togetherness and optimism often associated with National Day.
I focused on creating a design system that was not only visually engaging, but also adaptable across various formats, ensuring consistency across social media, promotional assets, and campaign materials. The result is a festive and cohesive visual that strengthens brand presence while resonating with local audiences during a culturally significant moment.
For HAO’s National Day 2022 campaign, I was tasked with developing the key visual (KV) that would anchor the brand’s festive communication across digital and marketing touchpoints. The campaign, titled “Haoppy National Day,” plays on a lighthearted twist of “happy,” reflecting a sense of joy, celebration, and local pride.
The visual direction was crafted to feel vibrant, uplifting, and distinctly Singaporean, while staying true to HAO’s brand identity. Through a combination of bold colours, celebratory elements, and clean composition, the KV was designed to capture the spirit of togetherness and optimism often associated with National Day.
I focused on creating a design system that was not only visually engaging, but also adaptable across various formats, ensuring consistency across social media, promotional assets, and campaign materials. The result is a festive and cohesive visual that strengthens brand presence while resonating with local audiences during a culturally significant moment.
