March On 2024 is Esplanade’s annual children’s festival celebrating arts experiences for young audiences through performances, workshops and interactive programmes. I worked on the design and adaptation of key festival collaterals to ensure a consistent and engaging visual identity across print and on-site touchpoints.
The project deliverables included an 8-fold flyer, book brochure, A1 foamboard and foyerboard, each designed to suit its format and viewing context. A playful yet structured visual system was applied across all materials, balancing bold colours, friendly illustrations and clear typographic hierarchy to support readability and wayfinding.
The large-format boards were designed for high visibility within Esplanade’s public spaces, while the brochure and flyer focused on information flow and ease of navigation for families. Together, the collaterals form a cohesive suite that supports discovery, engagement and accessibility throughout the festival.
March On 2024 is Esplanade’s annual children’s festival celebrating arts experiences for young audiences through performances, workshops and interactive programmes. I worked on the design and adaptation of key festival collaterals to ensure a consistent and engaging visual identity across print and on-site touchpoints.
The project deliverables included an 8-fold flyer, book brochure, A1 foamboard and foyerboard, each designed to suit its format and viewing context. A playful yet structured visual system was applied across all materials, balancing bold colours, friendly illustrations and clear typographic hierarchy to support readability and wayfinding.
The large-format boards were designed for high visibility within Esplanade’s public spaces, while the brochure and flyer focused on information flow and ease of navigation for families. Together, the collaterals form a cohesive suite that supports discovery, engagement and accessibility throughout the festival.
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