I designed the key visual for Taste Orchard’s March school holiday scavenger hunt, a family-centric campaign created to encourage exploration and interaction within the mall.
The visual concept draws on a playful, adventure-inspired theme, using soft colours, friendly illustrations, and clear directional elements to guide participants through the activity. The design balances fun and clarity, ensuring the campaign mechanics are easy to follow while appealing to children and parents alike.
The key visual was adapted across in-mall touchpoints, serving as both a promotional asset and a functional guide throughout the scavenger hunt experience.
To drive footfall and engagement within Taste Orchard, I designed a Scavenger Hunt activity sheet that transformed shopping into a playful adventure. Distributed at the customer service counter, the A4 sheet invited shoppers to embark on a journey across Taste Orchard, solving riddles and collecting stamps along the way.
Each stop was thoughtfully crafted with clues inspired by Taste Orchard’s unique offerings, encouraging participants to explore different zones while learning more about what the space has to offer. The winding path and illustrated elements created a sense of progression, making the experience feel interactive and rewarding.
The final stamp marked the completion of the hunt, reinforcing a sense of achievement while tying back to the campaign’s incentive of winning Taste Orchard vouchers. The activity sheet successfully blended visual storytelling, wayfinding and gamification to create an engaging on-ground experience.
I designed the key visual for Taste Orchard’s March school holiday scavenger hunt, a family-centric campaign created to encourage exploration and interaction within the mall.
The visual concept draws on a playful, adventure-inspired theme, using soft colours, friendly illustrations, and clear directional elements to guide participants through the activity. The design balances fun and clarity, ensuring the campaign mechanics are easy to follow while appealing to children and parents alike.
The key visual was adapted across in-mall touchpoints, serving as both a promotional asset and a functional guide throughout the scavenger hunt experience.
To drive footfall and engagement within Taste Orchard, I designed a Scavenger Hunt activity sheet that transformed shopping into a playful adventure. Distributed at the customer service counter, the A4 sheet invited shoppers to embark on a journey across Taste Orchard, solving riddles and collecting stamps along the way.
Each stop was thoughtfully crafted with clues inspired by Taste Orchard’s unique offerings, encouraging participants to explore different zones while learning more about what the space has to offer. The winding path and illustrated elements created a sense of progression, making the experience feel interactive and rewarding.
The final stamp marked the completion of the hunt, reinforcing a sense of achievement while tying back to the campaign’s incentive of winning Taste Orchard vouchers. The activity sheet successfully blended visual storytelling, wayfinding and gamification to create an engaging on-ground experience.
