A set of print and digital collaterals designed to promote the Taste Orchard Tourist Card, a membership initiative for tourists who spend within the mall. The campaign introduces the programme and communicates its benefits clearly, encouraging sign-ups at point of visit.
The designs apply Taste Orchard’s existing brand identity with a warm, welcoming visual tone, ensuring clarity across both large-format print and social media placements. Messaging and layouts were adapted across the application form, in-mall A1 poster, and Facebook ads to maintain consistency while optimising each format for its intended use.
A set of print and digital collaterals designed to promote the Taste Orchard Tourist Card, a membership initiative for tourists who spend within the mall. The campaign introduces the programme and communicates its benefits clearly, encouraging sign-ups at point of visit.
The designs apply Taste Orchard’s existing brand identity with a warm, welcoming visual tone, ensuring clarity across both large-format print and social media placements. Messaging and layouts were adapted across the application form, in-mall A1 poster, and Facebook ads to maintain consistency while optimising each format for its intended use.
