Riddle Rangers was a sure-win, family-centric in-store campaign designed to drive footfall and engagement at Eccellente by HAO mart, Marina Square. Built around a playful riddle-solving concept, the campaign encouraged customers to interact with the brand beyond the point of purchase, transforming a routine shopping trip into a light-hearted activity with an attractive grand prize. The visual direction drew on a handcrafted, adventure-inspired aesthetic to appeal to families and children, while remaining cohesive with the brand’s premium positioning.
My role covered end-to-end design across multiple touchpoints, ensuring consistency and clarity throughout the customer journey. Deliverables included in-mall support such as interactive directories and riddle worksheets, campaign posters, EDM banners, and Instagram Stories. Each asset was tailored to its placement and format, while maintaining a unified visual language to reinforce campaign recall across physical and digital channels.
Riddle Rangers was a sure-win, family-centric in-store campaign designed to drive footfall and engagement at Eccellente by HAO mart, Marina Square. Built around a playful riddle-solving concept, the campaign encouraged customers to interact with the brand beyond the point of purchase, transforming a routine shopping trip into a light-hearted activity with an attractive grand prize. The visual direction drew on a handcrafted, adventure-inspired aesthetic to appeal to families and children, while remaining cohesive with the brand’s premium positioning.
My role covered end-to-end design across multiple touchpoints, ensuring consistency and clarity throughout the customer journey. Deliverables included in-mall support such as interactive directories and riddle worksheets, campaign posters, EDM banners, and Instagram Stories. Each asset was tailored to its placement and format, while maintaining a unified visual language to reinforce campaign recall across physical and digital channels.
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