An EDM (electronic direct mail) designed for Safari House Preschool, created to promote its Tampines (SUTD) location and drive registrations among nearby families and staff. The objective was to deliver key information in a visually engaging format while encouraging immediate action through clear contact points and a QR code.
The design combines bright, inviting visuals with real classroom imagery to showcase the learning environment and daily experiences of the children. Content is structured in a scroll-friendly format, allowing recipients to quickly understand the preschool’s offerings—from curriculum highlights to facilities and location details—without feeling overwhelmed. Key messages and call-to-action elements are placed strategically to guide the reader towards enquiry and sign-up.
By translating the preschool experience into a digital format, the EDM creates a warm and approachable first impression. It not only builds awareness but also makes it easy for parents to take the next step, supporting both engagement and conversion through a clear and accessible design.
An EDM (electronic direct mail) designed for Safari House Preschool, created to promote its Tampines (SUTD) location and drive registrations among nearby families and staff. The objective was to deliver key information in a visually engaging format while encouraging immediate action through clear contact points and a QR code.
The design combines bright, inviting visuals with real classroom imagery to showcase the learning environment and daily experiences of the children. Content is structured in a scroll-friendly format, allowing recipients to quickly understand the preschool’s offerings—from curriculum highlights to facilities and location details—without feeling overwhelmed. Key messages and call-to-action elements are placed strategically to guide the reader towards enquiry and sign-up.
By translating the preschool experience into a digital format, the EDM creates a warm and approachable first impression. It not only builds awareness but also makes it easy for parents to take the next step, supporting both engagement and conversion through a clear and accessible design.
