As part of the SkillsFuture Festival 2022, I worked on the marketing campaign and digital collaterals for the collaboration between SkillsFuture and Asian International College (AIC), supporting the Early Childhood Career & Learning Fair. The campaign aimed to raise awareness of career pathways, training programmes, and professional development opportunities within the early childhood sector, while encouraging participation and sign-ups.
My scope of work included the design of social media assets, website pop-ups, EDMs, and campaign headers. A strong emphasis was placed on visual consistency across platforms, ensuring that messaging remained clear, accessible, and aligned with both SkillsFuture and AIC’s brand guidelines.
The design approach balanced professionalism with approachability, using clear content hierarchy, concise messaging, and supportive visuals to guide users through event information and calls-to-action. The final outcome was a cohesive digital campaign that effectively communicated the value of lifelong learning and career progression in early childhood education.
As part of the SkillsFuture Festival 2022, I worked on the marketing campaign and digital collaterals for the collaboration between SkillsFuture and Asian International College (AIC), supporting the Early Childhood Career & Learning Fair. The campaign aimed to raise awareness of career pathways, training programmes, and professional development opportunities within the early childhood sector, while encouraging participation and sign-ups.
My scope of work included the design of social media assets, website pop-ups, EDMs, and campaign headers. A strong emphasis was placed on visual consistency across platforms, ensuring that messaging remained clear, accessible, and aligned with both SkillsFuture and AIC’s brand guidelines.
The design approach balanced professionalism with approachability, using clear content hierarchy, concise messaging, and supportive visuals to guide users through event information and calls-to-action. The final outcome was a cohesive digital campaign that effectively communicated the value of lifelong learning and career progression in early childhood education.
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