This project involved the design of in-store promotional collaterals for Sonos One (Gen 1), Play:3, and Sonos Beam, created to support retail marketing and product discovery. The objective was to clearly communicate each product’s key features while maintaining a premium, minimal aesthetic aligned with the Sonos brand.
The designs prioritise clarity and product focus, using restrained layouts, strong typography, and controlled use of colour to differentiate product categories. Key benefits are presented through concise copy and a clear visual hierarchy to ensure readability from a distance within retail environments. All collaterals were optimised for portrait-format digital displays, ensuring consistency and impact across electronic shop settings.
This project involved the design of in-store promotional collaterals for Sonos One (Gen 1), Play:3, and Sonos Beam, created to support retail marketing and product discovery. The objective was to clearly communicate each product’s key features while maintaining a premium, minimal aesthetic aligned with the Sonos brand.
The designs prioritise clarity and product focus, using restrained layouts, strong typography, and controlled use of colour to differentiate product categories. Key benefits are presented through concise copy and a clear visual hierarchy to ensure readability from a distance within retail environments. All collaterals were optimised for portrait-format digital displays, ensuring consistency and impact across electronic shop settings.
