This project involved the design of a large-scale retail hoarding for Taste Orchard, created to build brand presence during the pre-opening phase. The aim was to transform a temporary construction barrier into a visually engaging and welcoming storefront.
The design highlights freshness and variety through vibrant illustrated food visuals, set against a light wood-textured background. A natural palette of greens, yellows, and warm orange tones reinforces the brand’s food-led identity, while the handwritten “Opening Soon” message adds a friendly, anticipatory touch.
The layout was developed to work across long sightlines and corner angles, ensuring clarity and impact from multiple viewpoints within the mall. This project showcases my approach to large-format print design, spatial composition, and environmental branding in a real-world retail setting.
This project involved the design of a large-scale retail hoarding for Taste Orchard, created to build brand presence during the pre-opening phase. The aim was to transform a temporary construction barrier into a visually engaging and welcoming storefront.
The design highlights freshness and variety through vibrant illustrated food visuals, set against a light wood-textured background. A natural palette of greens, yellows, and warm orange tones reinforces the brand’s food-led identity, while the handwritten “Opening Soon” message adds a friendly, anticipatory touch.
The layout was developed to work across long sightlines and corner angles, ensuring clarity and impact from multiple viewpoints within the mall. This project showcases my approach to large-format print design, spatial composition, and environmental branding in a real-world retail setting.
Image 1 of 5
Image 2 of 5
Image 3 of 5
Image 4 of 5
Image 5 of 5