The Tenant Privilege Card was developed as part of a programme to provide exclusive benefits for tenants within Taste Orchard. Two visual directions were explored—a coloured gradient version and a darker, premium black version—to evaluate alignment with the mall’s overall brand identity.
The final selected design features a warm, coloured gradient that reflects Taste Orchard’s existing branding and approachable lifestyle positioning. This direction reinforces brand recognition while maintaining a polished, premium feel suitable for a membership-style card. Clear typography and structured layouts were applied to ensure legibility of essential information and terms, balancing aesthetics with functionality.
The chosen design functions as both a practical tenant benefit tool and a consistent branded touchpoint within the Taste Orchard ecosystem.
The Tenant Privilege Card was developed as part of a programme to provide exclusive benefits for tenants within Taste Orchard. Two visual directions were explored—a coloured gradient version and a darker, premium black version—to evaluate alignment with the mall’s overall brand identity.
The final selected design features a warm, coloured gradient that reflects Taste Orchard’s existing branding and approachable lifestyle positioning. This direction reinforces brand recognition while maintaining a polished, premium feel suitable for a membership-style card. Clear typography and structured layouts were applied to ensure legibility of essential information and terms, balancing aesthetics with functionality.
The chosen design functions as both a practical tenant benefit tool and a consistent branded touchpoint within the Taste Orchard ecosystem.
