This project involved designing a vaccination awareness poster for Smooze, aimed at encouraging public confidence and participation in vaccination programmes.
The core objective was to communicate an important public health message in a way that is clear, visually engaging, and easy to understand at a glance. Vaccination campaigns rely heavily on trust and accessibility, so the design approach focused on simplifying information while maintaining a reassuring and approachable tone. Research shows that clear and well-framed messaging plays a key role in influencing vaccine acceptance and public response ().
This project involved designing a vaccination awareness poster for Smooze, aimed at encouraging public confidence and participation in vaccination programmes.
The core objective was to communicate an important public health message in a way that is clear, visually engaging, and easy to understand at a glance. Vaccination campaigns rely heavily on trust and accessibility, so the design approach focused on simplifying information while maintaining a reassuring and approachable tone. Research shows that clear and well-framed messaging plays a key role in influencing vaccine acceptance and public response ().
