As part of the Christmas campaign for Taste Orchard, I designed a dedicated festive wrapping paper that was selected as the final artwork for production. The objective was to create a visually engaging yet brand-aligned design that captures the warmth and joy of the holiday season while maintaining strong brand visibility. The approved design integrates cheerful Christmas elements with the Taste Orchard logo, ensuring it feels celebratory while remaining consistent with the brand’s identity.
In addition to the final selected artwork, several alternative design drafts were explored during the development stage. These concepts experimented with different illustration styles, colour palettes, and layout densities to evaluate visual impact and readability. While these variations were not approved for production, they were instrumental in refining the overall direction and ensuring the final design achieved the right balance between festive expression and brand clarity.
The wrapping paper was launched as part of a gift-with-purchase campaign, where customers who spent a minimum amount in-store received the exclusive Christmas wrapping paper complimentary. This initiative added tangible value to the shopping experience while extending the Taste Orchard brand beyond the retail environment. As customers used the wrapping paper for their holiday gifts, the brand became part of their celebrations, increasing visibility, encouraging higher basket spending, and positioning Taste Orchard as a thoughtful and festive gifting destination during the Christmas season.
As part of the Christmas campaign for Taste Orchard, I designed a dedicated festive wrapping paper that was selected as the final artwork for production. The objective was to create a visually engaging yet brand-aligned design that captures the warmth and joy of the holiday season while maintaining strong brand visibility. The approved design integrates cheerful Christmas elements with the Taste Orchard logo, ensuring it feels celebratory while remaining consistent with the brand’s identity.
In addition to the final selected artwork, several alternative design drafts were explored during the development stage. These concepts experimented with different illustration styles, colour palettes, and layout densities to evaluate visual impact and readability. While these variations were not approved for production, they were instrumental in refining the overall direction and ensuring the final design achieved the right balance between festive expression and brand clarity.
The wrapping paper was launched as part of a gift-with-purchase campaign, where customers who spent a minimum amount in-store received the exclusive Christmas wrapping paper complimentary. This initiative added tangible value to the shopping experience while extending the Taste Orchard brand beyond the retail environment. As customers used the wrapping paper for their holiday gifts, the brand became part of their celebrations, increasing visibility, encouraging higher basket spending, and positioning Taste Orchard as a thoughtful and festive gifting destination during the Christmas season.
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