WHAT THE FIT — Gym Vending Machine Wrap

SGD 0.00

This project involved the design of a branded vending machine wrap for WHAT THE FIT, created as a high-visibility brand touchpoint within a gym environment. The objective was to extend the brand’s bold, high-energy identity into a functional, everyday object while ensuring strong visual impact from a distance.

The design applies the brand’s graphic language, colour contrast, and typographic treatment across the machine’s surfaces, balancing legibility with a raw, gritty aesthetic suited to the fitness context. Consideration was given to scale, viewing angles, and lighting conditions to ensure the branding remains clear and striking in both active gym settings and low-light environments.

This project involved the design of a branded vending machine wrap for WHAT THE FIT, created as a high-visibility brand touchpoint within a gym environment. The objective was to extend the brand’s bold, high-energy identity into a functional, everyday object while ensuring strong visual impact from a distance.

The design applies the brand’s graphic language, colour contrast, and typographic treatment across the machine’s surfaces, balancing legibility with a raw, gritty aesthetic suited to the fitness context. Consideration was given to scale, viewing angles, and lighting conditions to ensure the branding remains clear and striking in both active gym settings and low-light environments.